Simple Pricing for Every Stage
Start free and scale as your validation needs grow. No hidden fees, no surprises. Just the tools you need to make confident decisions.
Starter
Perfect for solo founders testing their first idea. Get the essentials to validate one pain point.
- 1 active project
- Basic pain point analysis
- Up to 50 survey responses
- Community support
- Export to CSV
Growth
For serious founders and small teams running multiple validation experiments in parallel.
- 5 active projects
- Advanced AI-driven analysis
- Unlimited survey responses
- Customer segment mapping
- Validation scorecards
- Priority email support
- Team collaboration (3 seats)
- API access
Enterprise
For innovation teams and VCs that need portfolio-level insights and dedicated support.
- Unlimited projects
- Full AI analysis suite
- Unlimited responses & seats
- Custom segment models
- Opportunity prioritization engine
- Dedicated success manager
- SSO & advanced security
- Custom integrations
- SLA guarantee
Feature Comparison
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Active projects | 1 | 5 | Unlimited |
| Survey responses | 50 | Unlimited | Unlimited |
| AI pain point analysis | Basic | Advanced | Full suite |
| Validation scorecards | - | Yes | Yes |
| Customer segment mapping | - | Yes | Custom models |
| Opportunity prioritization | - | - | Yes |
| Team seats | 1 | 3 | Unlimited |
| API access | - | Yes | Yes |
| SSO & security | - | - | Yes |
| Support | Community | Priority email | Dedicated manager |
Frequently Asked Questions
Can I switch plans at any time?
Absolutely. Upgrade or downgrade whenever your needs change. When you upgrade, you get immediate access to new features. When you downgrade, your current billing period is honored before the change takes effect.
What counts as an 'active project'?
An active project is any pain point validation study that is currently collecting data or being analyzed. Once you archive a project, it no longer counts toward your limit, but you retain full access to its insights.
Is there a free trial for Growth?
Yes. Every new account starts with a 14-day free trial of the Growth plan. No credit card required. You can downgrade to Starter at any time if you decide you don't need the advanced features.
How does the AI analysis work?
Our AI processes qualitative and quantitative customer feedback to identify recurring themes, measure pain severity, and surface hidden patterns. The Advanced and Full suite tiers use deeper models that detect nuanced segments and emerging trends.
What if I need more than 5 projects on Growth?
If you need more projects but aren't ready for Enterprise, contact us. We offer flexible project packs for Growth plan customers.
Do you offer discounts for annual billing?
Yes. Annual billing saves you 20% compared to monthly pricing. Contact our team or toggle to annual billing in your account settings.